BIG DATA CHALLENGES: ENHANCING STRATEGIC & OPERATIONAL DECISION MAKING FOR BUSINESSES
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
Abstract
Since 2005, Big Data analytics have been gaining traction and recognition as an essential and rewarding business resource to enhance strategic and operational decision making for business leaders. Big Data analytics consist of the 4 V’s of unstructured data—volume, velocity, variety, and veracity—stemming from nonstop 24/7 exchanges of emails, photo-sharing, and other Internet activities around the world. Big Data’s power lies in making targeted predictive analysis from mining messy, unstructured data points with machine learning, an aspect of artificial intelligence. Big Data analytics has upended the traditional use of data analysis for business intelligence to benefit businesses. This research study employed the Interpretative Phenomenological Analysis (IPA) method to discern the lived experiences of data practitioners, executive-level decision makers located in the U.S. Pacific Northwest. Participant responses were unequivocal about Big Data analytics playing important roles for successful businesses to gain even more traction to achieve and maintain the competitive edge. Yet, as one respondent pointed out, the old carpenter saw of “Measure twice, cut one” still prevailed in being smart about analyzing an organizations’ business goals first—before deploying Big Data analytics. The findings suggested strong leadership was essential to articulate and motivate buy-in from all decision makers to achieve a collaborative approach to Big Data analytics for successful implementation. The implications for industry applications range from mining data points for healthcare and education to writing bestselling books.
Related Project Materials
EFFECT OF NIGERIAN FILMS ON CHRISTIAN YOUTHS IN PENTECOSTAL CHURCHES IN KADUNA STATE, NIGERIA
ABSTRACT
The study is an investigation into the ”Effect of Nigerian films on Christian Youths in Pentecostal Churches in Kaduna sta...
An examination of credit risk management challenges in rural agricultural finance: a case study of Accord Microfinance Bank
Background of the Study
Credit risk management is a cornerstone of sustainable agricultural finance, yet rural environments pose unique c...
The impact of omnichannel marketing on customer experience: A study of GTBank in Kano State
Background of the Study
Omnichannel marketing refers to a multi-channel approach that provides customers with a seamless...
An Examination of the Role of Employee Feedback in Performance Improvement: A Study of GTBank in Taraba State
Background of the Study
Employee feedback is an essential tool for improving individual and organizational performance....
The impact of traditional birth attendants on maternal mental health in Igueben Local Government Area, Edo State
Background of the Study
Traditional birth attendants (TBAs) have been integral to maternal care in many Nigerian communiti...
An investigation into the impact of problem-solving approaches in STEM education in Langtang North LGA, Plateau State
Background of the Study
Problem-solving approaches have long been recognized as essential for effective STEM educatio...
The Impact of Seasonal Variations on Sales Revenue in Nigerian Markets: Evidence from Mile 12 Market, Lagos
Background of the Study
Seasonal variations significantly influence sales revenue in markets worldwide, especially in sectors where consu...
DESIGN AND IMPLEMENTATION OF CURRENCY CONVERTER FOR MAJOR WORLD COUNTRIES
LITERATURE REVIEW
Concept of exchange rate exposure
Notwithstanding the fact...
The impact of sedentary lifestyles on obesity in Bauchi State
Background of the Study:
A sedentary lifestyle, characterized by prolonged periods of physical inactivity, is a major risk...
THE EFFECTS OF STUDY AIMS, APPROACHES AND TIME MANAGEMENT ON ACADEMIC PERFORMANCE OF STUDENTS IN COLLEGE OF EDUCATION, JALINGO
ABSTRACT
The study was conducted to examine the effects of study aims, study approaches and time management on aca...
